After a huge loss of market share that has largely gone to new chinese entrants like gionee and oppo, micromax needs to quickly figure out a. Results 1 - 24 of 400 now the second largest mobile phone conglomerate in the country, micromax mobiles have a recorded market share of an impressive 19%. Marketing mix of micromax analyses the brand/company which covers 4ps ( product, price, place, promotion) and explains the micromax marketing strategy. Marketing plan micromax 1 8/18/2011 micromax mobile submitted by:submitted to: ankit saxena(a-05)dr barnabas arpana dalvi(a-06). After yunique 2, micromax is ready for another major product launch in august – a mid-range offering with an 18:9 display speaking to karan.
Job description for the post of assistant manager digital marketing in micromax informatics limited in gurgaon for 5 to 7 years of experience. Find here micromax smart phone manufacturers & oem manufacturers india get contact details & address of companies manufacturing and supplying. Micromax's most affordable 4g volte smartphone bharat 2 at $54 (rs rather than just concentrate on the indian market, lava has plans to. Subject : management control systemy micromax is a challenger brand in the highly competitive mobile handset market this indian firm is.
Micromax is an indian company that started off by producing budget phones for the indian market soon enough, it managed to gain immense popularity, leading . Micromax co-founder vikas jain said the indian smartphone market has undergone a massive change in the last few quarters, especially after. The marketing mix of micromax discusses the 4p's of micromax, a brand which was founded by rajesh agarwaand the brand has grown in. Under rahul's leadership, micromax's innovative product and marketing strategy has revolutionized the smartphone market profile download image.
Micromax, a leading player in the india's mobile phone market, has dethroned several players from their position and has attained the second. Micromax informatics ltd, the biggest indian smartphone vendor, has announced plans to become an integrated smart-devices and services. Micromax is a company of indian origin & deals in consumer electronics its products are very popular here is the marketing mix of micromax. Indian mobile handset brands are losing out to the chinese as the market shifts to smartphones can they stand up to the challenge. Micromax co-founder vikas jains discusses alibaba's interest in the company, raising funds for how micromax is tackling india's smartphone market.
Micromax is an indian consumer electronics company headquartered in gurgaon , haryana in 2010, micromax entered the tablet computer market with the debut of the funbook series micromax launched its first eight-core flagship. As the indian smartphone market grows explosively, consumers are being attracted more to local brands such as micromax and karbonn, and. Joydeep was the chief marketing manager, cmo at micromax informatics, india, understanding the marketing strategy of a company is a holistic endeavour.
A year ago, micromax vaulted past samsung electronics co ltd to become india's leading smartphone brand today, its market share has. Home-grown price warriors, micromax in india and xiaomi in china, have been the biggest market disruptors, with xiaomi even knocking. 79 micromax informatics reviews what are the benefits and perks of working at micromax informatics work in hr or marketing. In 2015, micromax informatics ltd (micromax) saw a slump in market share and lost its coveted position as india's leading smartphone.
Micromax's share of the indian market in the quarter ended dec 31 fell to 132% from 217% in the previous quarter, according to research firm. Glory -- although it was a marketing bravado, was intended to reinvigorate both micromax and the smartphone market in general. Micromax has appointed gaurav kackar as head of brand marketing for micromax informatics he will be responsible for pan-india brand.