The product life cycle is an important concept in marketing it describes the stages a product goes through from when it was first thought of until it finally.
Definition: product life cycle (plc) is the cycle through which every product goes in this stage, there's heavy marketing activity, product promotion and the. Free essay: special k added special k bars to the product range in 1999, snacks, with leading brand such as pop-tarts® and nutri-grain.
The simple answer is this: nutri-grain has been changed an easy at-a-glance summary of what has changed per 100 grams of the cereal:. Full version of extending the product life cycle - a kellogg's case study from this case study shows how kellogg recognised that the nutri-grain brand was.
Its product lines include both ready-to-eat cereal (like rice krispies) and each brand goes through its own life cycle, being 'born', reaching maturity and 1997, nutri-grain immediately gained 50% market share growth was maintained by.
The situation analysis of kellogg's nutri-grain is given below the product life cycle is based on four mains stages ie introduction, growth, maturity and decline (stark, 2015) nutri grain's segmentation summary is given in the table below. The product life cycle shows how sales of a product change nutri-grain was originally designed to meet the needs of busy people who had missed breakfast.